Centro Square

Centro Square is a new hotel/dormitel/lifestyle hub where people can stay for business or lease a room for university purposes. A lot of students consider it their dormitory or home away from home, while people on business can stay a few hours if attending conventions or the like.

The owners are half-Chinese and take colors and symbols very seriously. In the brief, they wanted a dragon logo in gold and blue, to invite “good luck” to their business.

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I also created a website for them, which has since been handed to their IT team for in-house management.

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 A towel design concept for their guests.

A towel design concept for their guests.

BrandingOlivia Penero